Jillian FeltyNov 10, 20224 minStoryBrandHow Your Brand Can Play the Guide Like Ted LassoWhen you understand that you’re the guide - not the hero - and that you get to help your customer win the day, you win too.
Jillian FeltyAug 12, 20225 minStoryBrandWhat Jan’s Problems Have to Do With Your BrandProblems – we’ve all got them, we all face them, and we all want them solved. What does this have to do with marketing? Read to find out.
Jillian FeltyJul 8, 20224 minStoryBrandWhat Amy from ‘Superstore’ Can Teach Brands About Their AudiencePart 2 of the StoryBrand Framework.
Jillian FeltyMay 3, 20224 minStoryBrandHow to Discover Your Brand’s Personality (from a Storybrand Certified Guide)Let’s be real – nailing down your brand’s voice is tough. But how do you avoid sounding like everyone else? By adding a little bit of spice.
