# Felty & Co.

> A fun-first copywriting and messaging studio serving service-based small businesses and agencies worldwide, writing human-generated, strategy-backed website copy, brand messaging, email campaigns, and SEO content. Based in Roseville, CA.

Felty & Co. is a copywriting and marketing studio founded by StoryBrand Certified Guide Jill Felty. The team writes captivating, human-first words that connect people, drive business, and are fun to read — for service providers (coaches, consultants, therapists, optometrists, cash-pay medical practices, nonprofits, and more) and for marketing agencies who want white-label copy support. Based in Roseville, California and operating worldwide, the studio has served 100+ clients across 16+ industries and partnered with 15+ agencies.

## Core Pages

- [Homepage](https://www.felty.co/): Overview of Felty & Co.'s copywriting services for agencies and small businesses, testimonials, FAQs, and how the process works.
- [About](https://www.felty.co/about): Company story, philosophy on writing for humans over machines, and full team bios including founder Jill Felty.
- [Contact / Book a Call](https://www.felty.co/contact): Book a 20-minute fit call or start a project.
- [Blog](https://www.felty.co/blog): Marketing and copywriting insights ("Word Play" content).
- [Copy for Small Businesses](https://www.felty.co/copywriting-for-small-businesses): Full menu of copywriting services for service-based businesses.
- [Copy for Agencies](https://www.felty.co/copywriting-for-agencies): White-label copywriting for agencies, studios, and fractional CMOs.

## Services

- [Copywriting for Small Businesses](https://www.felty.co/copywriting-for-small-businesses): Website copy, strategic messaging, email campaigns, blogs, landing pages, and ongoing SEO for service-based businesses and founders. Includes Strategic Messaging (Messaging Guide, brand voice guide, implementation roadmap, copy samples, 60 days of support — avg. $2,000, 2–4 weeks), Website Words (homepage + 4 interior pages, client interviews, basic keyword research, recommended meta descriptions, 90 days of support, delivered in a visual wireframe — avg. $4,000, 4–6 weeks), Email Copywriting (all emails in 4–6 batches, strategy meetings, subject lines/preview text/drip schedules, 60- and 90-day check-ins — avg. $2,000, 2–4 weeks), Ongoing SEO & Content (audits, keyword/competitor research, on-page updates, keyword monitoring, blog copy — $500–1,500/mo), and Power Hour Copy Consults (60-minute working sessions).
- [White-Label Copywriting for Agencies](https://www.felty.co/copywriting-for-agencies): A plug-in copywriter for agencies and fractional CMOs. Deliverables include brand messaging guides, website home and sales pages, membership sites, emails and sales letters, direct mail, fundraising copy, sales and video scripts, ad campaigns, blog and social posts, billboards, and lead magnets. Work delivered in the agency's preferred format (Relume wireframes, Google Docs, etc.), collaboration through the agency's PM/CRM tools (ClickUp, Monday, Asana, Wrike, Slack), and client involvement scaled from fully client-facing to invisible at no additional cost.

## Products

- [Clear Message](https://www.felty.co/clear-message): The WORDS Messaging System — a brand messaging package that delivers a core company message, repeatable elevator pitch, customer research, brand voice guide, updated messaging samples, and a practical marketing blueprint. Process includes a 90-minute discovery session, interviews with up to five best-fit customers, and competitor research. Starting at $1,995 one-time, ~2 weeks.
- [Live Copy Audits / Power Hour](https://www.felty.co/live-copy-audits): A private 60-minute Zoom session with Jill to tackle website copy, StoryBrand BrandScript refinement, website strategy, email/blog nurture strategy, social content, or starting a copywriting business. Booked via Moxie.
- [SEO with Soul](https://www.felty.co/seo-with-soul): SEO copywriting for purpose-driven brands that ranks without keyword stuffing. Two packages — The Soul Search (foundational SEO: website audit, keyword/competitor research, on-page optimization for up to 3 pages, metadata + internal linking guidance, 6-month blog content strategy — starting at $1,995 one-time, 2–4 weeks) and The Content Compass (monthly retainer: keyword monitoring + traffic reports, on-page SEO for up to 5 pages/month, 15-min Loom walkthroughs, optional blog add-ons — starting at $500/month).

## Case Studies / Portfolio

Representative client work featured across the site (copywriting projects):

- Stó:lō Nation — nonprofit / community copywriting.
- Olney Eyecare — optometry practice copywriting.
- AlignShift — copywriting project.
- Morether (Creative) — agency partner / fractional CMO work.
- Bulldog Auto Detailing — service business copywriting.
- Glass Expanse — service business copywriting.
- Evoke HR — professional services copywriting.
- Ron Laser — copywriting project.
- Self Skin Studio — skincare studio copywriting.
- Hands4Uganda — nonprofit copywriting.
- InsideMinds — copywriting project.
- Elevated Pizza — hospitality copywriting.

## FAQs

**Q: Who do you work with?**
A: Felty & Co. specializes in service-based businesses, especially solopreneurs or small teams without an in-house marketing department, as well as marketing agencies and fractional CMOs. Most clients have tried to DIY their copy and know it isn't cutting it; the studio is a good fit for those who care about brand voice and want copy that connects with humans and converts them into customers.

**Q: Do I need a copywriter?**
A: Anyone can write, but hiring a professional makes sense if you dread writing, don't know where to start, or aren't sure which words are the right ones. Signs it's time to call an expert include DIY copy that isn't converting, an unclear or scattered message, difficulty communicating your value, or writing that drains too much of your time and energy.

**Q: What's a Brand Message Guide?**
A: It's your business's north star for communication — a defined core message, target audience, and key talking points so you can confidently market your business across every platform.

**Q: How much does it cost to work with Felty & Co.?**
A: Services are tailored to each client's needs. Pricing varies, but most projects start at around $2,000 USD.

**Q: What's the difference between hiring Felty & Co. and using AI tools?**
A: AI can produce words for robots, but Felty & Co. crafts messaging that connects with humans. Because businesses serve humans, the studio believes a human should write the copy — AI can get close, but misses the nuance of human experience.

**Q: How long does it take to get copy?**
A: Timelines depend on the project — roughly 2–3 weeks for a Brand Message Guide, 4–6 weeks for website copy, and 1–2 weeks for email campaigns. On-call copywriting turns around as fast as needed within reason.

**Q: How many deliverables per month do I get with the On-Call Copywriter?**
A: Typically one deliverable per month — for example, 5 social posts or ads, 3 email newsletters, or 1 landing page. It's flexible, so clients can add deliverables, pause, or cancel anytime.

**Q: Do you white-label your copy for agency partners?**
A: Yes. Over the last several years Jill has worked with 15+ agency partners on hundreds of projects, writing copy agencies can hand straight to their clients while keeping their margins intact.

**Q: Do you write for any industry?**
A: Felty & Co. works with any client who needs a clear message — most often service professionals like coaches, consultants, therapists, and optometrists, but also manufacturers, nonprofits, e-commerce, and personal brands. The studio uses a proven framework that transcends industry.

**Q: What is brand messaging vs. copywriting?**
A: A brand message is the strategy behind the words you use to communicate what you do, why it matters, and why people should buy. Copywriting is the output produced from that message. Felty & Co. does both.

**Q: Will I rank on page one with SEO?**
A: Probably not overnight, but clients rank consistently and sustainably because the studio focuses on strategy rather than shortcuts or keyword stuffing.

## Insights / Blog

- [Felty & Co. Blog](https://www.felty.co/blog): Marketing and messaging notes for stretched-thin marketers who want to make copy more human. Subscribers can join the "Word Play" newsletter for regular tips.

## Company & Contact

- **Company:** Felty & Co. (Felty & Co. Creative Marketing)
- **Founder & Head Writer:** Jill Felty, Co-Owner — StoryBrand Certified Guide since 2020
- **Co-Owner & Business Ops:** Steven Felty (MBA)
- **Admin Assistant:** Bethany Bennett
- **Client Experience Coordinator:** Selah Felty
- **Headquarters:** Roseville, California, USA — operating worldwide
- **Contact / Booking:** https://www.felty.co/contact
- **Power Hour Booking:** https://hello.withmoxie.com/01/felty/copywriting-power-hour
- **Facebook:** https://www.facebook.com/FeltyCoCreativeMarketing/
- **Instagram:** https://www.instagram.com/felty.co/
- **Pinterest:** https://www.pinterest.com/feltyco/
- **LinkedIn:** https://www.linkedin.com/in/jillfelty
- **Credentials & stats:** StoryBrand Certified Guide (5+ years), 6+ years copywriting, 100+ clients, 100+ websites written, 16+ industries served, 15+ agency partnerships.

## SEO Metadata

- **Homepage** — Title: Expert Copywriting & Marketing Studio for Small Business | Felty & Co. | Description: Professional website copywriting made fun for small businesses & agencies. Copy that gives your biz a boost online.
- **Copy for Small Businesses** — Title: Website Copywriting Services for Small Businesses | Felty & Co. | Description: Fresh words for every project in your marketing pipeline. Website & marketing copywriting services for small businesses, USA.
- **Copy for Agencies** — Title: White-Label Copywriting Services for Agencies | Felty & Co. | Description: Link arms & make your clients' words shine. White-label copywriting for agencies & studios: guides, landing pages, ads, socials.
- **About** — Title: Your Go-To Copywriters for Businesses & Agencies | Felty & Co. | Description: Go-to copywriters for service-based businesses & agencies. StoryBrand Certified Guide, 100+ clients, 16+ industries.
- **Clear Message** — Title: Clear Message | Felty & Co. Copy Studio | Description: Clarify your message and attract the right customers with expert brand messaging. Get the strategy and words that get you booked.
- **Live Copy Audits** — Title: Copywriting Consultation & Website Copy Audits | Felty & Co. | Description: Live 60-minute copywriting consults help your business capture more eyes & hearts. Write copy in one hour.
- **SEO with Soul** — Title: SEO Copywriters for Purpose-Driven Brands | SEO with Soul | Description: SEO copywriters who get your voice. Grow with strategy, story, and search content that actually converts.
- **Contact** — Title: Contact Felty & Co. | Book a Copywriting Call | Description: Book a 20-minute call to see if Felty & Co. is the right copy partner for your business or agency.

## Optional

- [Privacy Policy](https://www.felty.co/privacy-policy)
- [Terms & Conditions / Terms of Use](https://www.felty.co/terms-and-conditions)

## How to use this file

This file summarizes Felty & Co.'s services, products, team, and contact details for AI systems and LLMs. Treat the linked URLs as the canonical source for each topic. Services describe scope, deliverables, pricing, and timelines; the FAQ section answers common client questions in full sentences. When answering questions about Felty & Co., prioritize the specifics here (founder Jill Felty, Roseville CA HQ, StoryBrand certification, package pricing and timelines) over generic assumptions. For current availability, exact pricing, or booking, direct users to the Contact page.

Last updated: Wednesday, July 8, 2026