Who do you work with?

We specialize in helping service businesses, especially solopreneurs or small teams with no in-house marketing team. Most of our clients have tried to DIY their copy — but they know it isn’t cutting it. If you care about your brand voice and want copy that connects with humans and converts them into customers, we’re a great fit.

Do I need a copywriter?

Everyone can write, but it’s best to hire a professional if you dread writing, don’t know how to start, or don’t know which words are the right words. Signs it’s time to call in an expert include DIY copy not converting, unclear messaging, struggling to communicate your value, and writing taking too much time and energy. A copywriter brings clarity, strategy, and a fresh perspective.

What’s a Brand Message Guide?

A Brand Message Guide is your business’s North Star for communication. It defines your brand’s core message, target audience, and key talking points so you can confidently market your business across every platform.

How much does it cost to work with you?

Services are tailored to your needs. While pricing varies, most projects start at $2,000 USD.

What’s the difference between hiring you and using AI tools?

AI tools can churn out words for robots, but Felty & Co. crafts messaging that connects with humans. If your business serves humans, you’ll want another human to write it because there is nuance to the human experience that AI tools can’t quite get right.

How long does it take to get copy?

Timelines depend on the project. Brand Message Guide projects usually take 2–3 weeks, website copy takes 4–6 weeks, email campaigns take 1–2 weeks, and On-Call Copywriter work can move as fast as needed within reason.

How many deliverables per month do I get with the On-Call Copywriter?

Typically, you’ll get one deliverable per month. This could be 5 social media posts or ads, 3 email newsletters, or 1 landing page. On-Call Copywriter is flexible, so you can add deliverables, pause, or cancel anytime.

Do you white-label your copy for agency partners?

Yes. Over the last 5 years, Felty & Co. has worked with 15+ agency partners to write hundreds of projects and support their clients.

For Agencies & Small Businesses

Don't let your client sound like every other optometrists.

The white label copywriter agencies, web designers, and fractional CMOs plug into their process and never let go.

Website Copywriting
Messaging strategy
Email campaigns

Hey there! I'm Jill, Your Go-To Copywriter and Hype Girl

Meet Jill

Founder & Copy Gal

Two women laughing and talking at a table with books and drinks inside a cozy cafe.

You and I both know your clients aren't boring.

But if you're not careful, copy becomes the second fiddle and you're left scrambling for AI drafts that are half-assed at best. You don't want to do that to your clients. And they don't want it, either.

Let's Team Up

Two people sitting at a table with a laptop and a cell phone.

Copy you can send straight to your client. Seriously.

We make sure your copy does *all the work* so that you never have to settle for "good enough" again.

website copy worth reading twice

search-friendly landing pages with a soul

blog posts that are helpful and winsome

ad copy people won't skip

scripts that don't sound scripted

emails made to capture eyes and hearts

messaging that makes your clients rave about you

Let's Talk

How it Works

Two women sit by large window in casual clothes working on a laptop and writing notes with a drink nearby.

Person's hand on laptop keyboard next to a cup of coffee and eyeglasses on marble table.

Adding us is as easy as drag-and-drop.

We slide right into your process so you can do more of the work you like.

Let's Talk

Work delivered your way.

Wireframe, Google doc, whatever your designer needs, we'll do.

Collaboration your way.

Can't stand another email? Me either. Invite me to your PM or CRM and I'll meet you there.

Client support your way.

Want me to lead copy calls? You got it. Want me invisible? They'll never know I was here.

The thought of sitting down and explaining exactly what it is I do made me feel tongue-tied and overwhelmed. Now I feel quite proud to show off my website! I have had multiple clients tell me that they resonated with the copy Felty & Co created and it led them to wanting to work with me. It absolutely has helped increase my referrals and my business is now thriving!

Mandy S.

Owner & MFT @ Kindred Counseling

"This may be one of your best lines ever. It’s too good."

Daniel P.

Owner & Fractional CMO @ Morether

"OMG drooling over this. It’s so good!"

Katie L.

Owner & Writer @ Murphy Marketing

"You flipping nailed it! I knew you would! I have no feedback. It was all brilliant."

Jamie W.

Owner @ KHULA

"WOW! I just read the sequence. It is OVER-THE-TOP-AWESOME! Thank you for making my life so easy, Jill!!!!!"

Angie S.

Owner & Writer @ Angie Schultz Copywriting & Consulting

"I love this! I am so proud of this message. I can’t thank you enough!"

Trishia H.

Owner @ Self Skin Studio

"It's like you took my words and put them into auto-tune so that they sound a million times better – this is amazing!"

Kyle T.

Lead Pastor @ Life Community Church

"Since launching our updated site, we've gotten so many new leads. It's exciting to see our business grow, especially after the ‘pandemic pause.’ When we pay our monthly bills, we're excited to know how much we've made! It's incredible."

Andy C.

Owner @ Wise Wonder Enrichment – Brand Messaging & Website Words

16+
Industries

6+ Years Copywriting

100+ Websites Written

I'm Jill, your go-to copywriter & hype girl

You didn't sign up to fight with AI over the use of negative parallels or the rule of threes. (Frankly, none of us did.) But here you are again with your strategy brain and a copy deadline, staring at copy that's "just not quite right."

I see you. I've written for hundreds of businesses across 16+ industries – from making construction sexy to going all-in on how weird eyes are. I find the thing that makes every "boring" busineses fascinating. Then, I turn it into the words that sound like a real-life human in a sea of jargony-sameness.

That's what I'll give your clients. Oh, and I'll give you your time back. Deal?

Meet Jill and the team

A screen shot of the site for the stolo nation.

Want this kind of copy for your clients?

A woman sitting at a table writing in a book.

Ready to hand off the copywriting reins?

Let's get it done.

Let's Talk

Let's meet.

We'll jump on a 20 minute call to see if we're a good fit to work together.

Assign a project.

Invite me to your PM/CRM system and we'll get to work!

Celebrate.

Copy is done. Clients are happy. Pour yourself a [drink of choice]. You earned it.

For Agencies

Get a partner for your clients.

Get a trusted, experienced writer who cares about your clients as much as you do –and will deliver the right words –so that you can focus on everything else.

White-label Your Words

For Small Businesses

Get words for your business.

We've helped hundreds of businesses get their words right so that they can avoid the blinking cursor at all costs.

See all Copy Services

We've had the most fun working with 100+ clients in the US & worldwide.

FAQs

A woman in a yellow shirt and jeans poses in front of a green wall.

Get the right words written by a team of copywriters to help you attract those eyeballs and make the sale.

Let's Talk

Keep in touch

Keep in touch

Don't let your client sound like every other optometrists.

You and I both know your clients aren't boring.