Sample Messaging Guide
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COPYWRITING SERVICES FOR SMALL BUSINESSES

Let's put your words to work.

Get fresh words for almost every project you have coming down the marketing pipeline. Whatever you need to say, write, or read about your business, we can write it.

Get Started
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Get Started
Stack of colorful books topped with two pairs of sunglasses and white pen on a notebook on white table.

These days, words are aplenty.

But the *right* words always seem to be a mystery.

What do you say on your website? What blog posts should you write? Is email still important? And how the heck should you answer the question: "What do you do?"

In a world overflowing with instant words, it should be easier than this... shouldn't it?

Let’s Be Friends
If you're stuck with word-overwhelm

A strategic script is the cure.

When you know the right words to start with, everything else can fall into place. We'll give you the words for everything in your business so you can get back to business.
A clear, repeatable answer for every "what do you do?" question
Website words that make people love you (and book you).
Social posts you can swipe, rinse and repeat
Emails that keep you top-of-mind without losing yours
Blogs that help you find your voice and show up in search
Landing pages that to turn curious visitors into paying clients
Let's Talk
Two women working on a laptop, one seated and one standing pointing at the screen by a window.
Hey there, you can close that Google doc now.
Our copywriting services will show that blinking cursor who's boss.
If you're stuck with word-overwhelm

Strategic Messaging

If you wonder what to say in... well, pretty much all of your marketing materials, this is for you. The Messaging Guide will give you a clear direction with what to say wherever (and wherever!) you market your business.

This is for you if you want to be able to DIY your marketing and copywriting without starting from a blank page. You'll get:
1
A core message for all of your marketing
2
A brand voice guide
3
An implementation roadmap (aka, how to use this guide)
4
Copy samples and ideas for your website, lead magnets, email series, and social posts
5
60-days of copy support for whatever you write after delivery!
Average cost:
$2000
Delivery:
2-4 Weeks
Let's Talk
GO LIVE ONLINE

Website Words

Would you believe that just changing the words on your website could make a difference in leads? Well, believe it. We've seen our clients increase their visitor time-on-page and increase the number of leads they get, just by re-writing the words.

If you're seeing an increase in unqualified leads, decrease in leads altogether, or a decrease in confidence about the message on your website, it's time for a web copy refresh. Here's whatcha get:
1
Copy for your homepage + 4 Interior pages
2
Client interviews or questionnaires
3
Basic keyword research
4
Recommended meta descriptions for every page
5
90-days of copy support
6
Everything delivered in a visual wireframe for designer collaboration + support
Average cost:
$4000
Delivery:
4-6 Weeks
Let's Talk
CONNECT WITH YOUR PEOPLE EVERYWHERE

Email Copywriting

If you wonder what to say in... well, pretty much all of your marketing materials, this is for you. The Messaging Guide will give you a clear direction with what to say wherever (and wherever!) you market your business.

This is for you if you want to be able to DIY your marketing and copywriting without starting from a blank page. You'll get:
1
Copy for all emails, delivered in 4-6 email batches
2
Strategy meeting(s)
3
Subject lines, preview text, and drip schedules
4
60- and 90-day check ins after launch
Average cost:
$2000
Delivery:
2-4 Weeks
Let's Talk
GET SEEN IN SEO AND AI SEARCH

Ongoing SEO & Content

Because ranking is useless if your words don’t connect. I’ll optimize your site so the right people actually find you — and feel something enough to book you.

SEO with Soul is the monthly content and SEO service that helps small businesses and founders stay visible in a new world of search. We'll find your keywords and write content that helps you show up where it matters most without sounding like everyone else.
1
Website Audits
2
Keyword & competitor research
3
On-page copy updates
4
Keyword monitoring
5
Blog copywriting
Average cost:
$500-1500/mo
Delivery:
1x/mo
Let's Talk
If you're stuck with word-overwhelm

Strategic Messaging

If you wonder what to say in... well, pretty much all of your marketing materials, this is for you. The Messaging Guide will give you a clear direction with what to say wherever (and wherever!) you market your business.

This is for you if you want to be able to DIY your marketing and copywriting without starting from a blank page. You'll get:
1
A core message for all of your marketing
2
A brand voice guide
3
An implementation roadmap (aka, how to use this guide)
4
Copy samples and ideas for your website, lead magnets, email series, and social posts
5
60-days of copy support for whatever you write after delivery!
Average cost:
$2000
Delivery:
2-4 Weeks
Let's Talk
Person in tan hat and dark jacket holds orange phone up against a turquoise textured wall.
GET A WORDSMITH FOR AN HOUR

Power Hour Copy Consults

Let's jump on a 60-minute call and tackle whatever your heart desires. Website copy updates, an email series, we can do it! Whatever we can accomplish together in an hour, we will make happen so that you can walk away with fresh copy.
Book a Power Hour
The thought of sitting down and explaining exactly what it is I do made me feel tongue-tied and overwhelmed. Now I feel quite proud to show off my website! I have had multiple clients tell me that they resonated with the copy Felty & Co created and it led them to wanting to work with me. It absolutely has helped increase my referrals and my business is now thriving!
Mandy S.
Owner & MFT @ Kindred Counseling

"I love this! I am so proud of this message. I can’t thank you enough!"

Trishia H.
Owner @ Self Skin Studio

"It's like you took my words and put them into auto-tune so that they sound a million times better – this is amazing!"

Kyle T.
Lead Pastor @ Life Community Church
"Since launching our updated site, we've gotten so many new leads. It's exciting to see our business grow, especially after the ‘pandemic pause.’ When we pay our monthly bills, we're excited to know how much we've made! It's incredible."
Andy C.
Owner @ Wise Wonder Enrichment – Brand Messaging & Website Words
Text saying Hey, I'm Jill in large black curved letters on a white background.
Hey there! I'm Jill, Your Go-To Copywriter and Hype Girl
Storybrand Certified Guide of 5 Years
15+ Agency Partnerships
100+ Clients
Copywriter for 6+ Years

I'm here to be your *go-to* copy partner.

If I had a dollar for every time a client said “I hate writing,” I’d have over a thousand dollars.

Now, in the grand scheme of things, you’re probably thinking: “Jill, that’s not that much.” Sure, but I’d be a thousand dollars richer, and you would know there are thousands of others who are in your exact shoes. Truth is, writing sucks for most people. But I genuinely love taking something you hate and transforming it into something you’re completely thrilled by. Through our easy-peasy process, you’ll get the words my clients have called “magic,” AND have a ball while doin’ it.

Meet Jill and the team
OK, so how does this work?

I'd love to tell you.

If you're a founder or small business owner who is tired of staring at a blinking cursor or fighting with AI, I'm here to help.

Let's Talk
You talk.
Most business owners I know love to talk about their business, and I'm sure you're no exception. I'll ask you tons of questions about your business to get to the heart of your words.
I write.
The team and I will use our conversations with you, your customers, and our additional research as fuel to write a message that will do heavy lifting for your business.
We collab.
In my experience, the best words come when we work together. Our live feedback sessions and rounds of revisions are structured so that you feel heard and confident in your copy.
You celebrate.
Say bye to stale, boring, and lifeless copywriting. It's time for words that bring you more confidence and clarity (and, you know, bring in leads and sales in the process).
Let's have some fun with words
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Get the right words written by a team of copywriters to help you attract those eyeballs and make the sale.

Let's Talk