Jillian Felty
Give Your Audience a Plan like Kimmy Schmidt
How do you relieve the tension of doing business with you? By removing all of the friction – AKA, giving your customers a plan.
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Tips, tricks, and hacks to jam-pack your copy with personality and steal for yourself.
Jillian Felty
- Nov 10, 2022
- 4 min
How Your Brand Can Play the Guide Like Ted Lasso
When you understand that you’re the guide - not the hero - and that you get to help your customer win the day, you win too.
Jillian Felty
- Aug 12, 2022
- 5 min
What Jan’s Problems Have to Do With Your Brand
Problems – we’ve all got them, we all face them, and we all want them solved. What does this have to do with marketing? Read to find out.
Jillian Felty
- Jul 8, 2022
- 4 min
What Amy from ‘Superstore’ Can Teach Brands About Their Audience
Part 2 of the StoryBrand Framework.
Jillian Felty
- Jun 9, 2022
- 5 min
What the Transformation of the Roses Means for Your Brand
Part 1 of the StoryBrand Framework - Identity Transformation. Everyone loves a good transformation story.
Jillian Felty
- May 3, 2022
- 4 min
How to Discover Your Brand’s Personality (from a Storybrand Certified Guide)
Let’s be real – nailing down your brand’s voice is tough. But how do you avoid sounding like everyone else? By adding a little bit of spice.
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