CLEAR BRAND MESSAGING

It's time to put your words to work.

Get your "book now" buttons ready. We give your business a clear message so that people understand what you sell and *buy* from you.

We're your go-to copywriters serving service-based businesses.
A woman sitting at a table using a laptop computer.

Most service businesses are stellar at what they do.

But they are terrible at talking about it. And even worse at writing about it.

You cram too many details that make your audience's eyes glaze over.
You don't add enough information and cause confusion.
You assume what you do is too complicated, so you don't say anything at all.

And let’s be honest: none of these are good options when you’re trying to make a sale.

That's where a Clear Brand Message comes in.

Let's Talk
Let's put your words to work.

Know exactly what to say & where to say it.

By the end of our work together, you'll get: 
Get your copy done in 60 minutes.

A captivating company message

Your elevator pitch and core messaging points, nailed down in words you'll actually want to repeat.

Bulletproof customer research

Data-driven insights from your own customer's words that ensure you're not guessing what your audience wants to hear.

Your practical marketing blueprint

A simple plan with an offer guide and checklist that turns your message into a full marketing system.
The thought of sitting down and explaining exactly what it is I do made me feel tongue-tied and overwhelmed. Now I feel quite proud to show off my website! I have had multiple clients tell me that they resonated with the copy Felty & Co created and it led them to wanting to work with me. It absolutely has helped increase my referrals and my business is now thriving!
Mandy S.
Owner & MFT @ Kindred Counseling

"This may be one of your best lines ever. It’s too good."

Daniel P.
Owner & Fractional CMO @ Morether

"OMG drooling over this. It’s so good!"

Katie L.
Owner & Writer @ Murphy Marketing

"You flipping nailed it! I knew you would! I have no feedback. It was all brilliant."

Jamie W.
Owner @ KHULA

"WOW! I just read the sequence. It is OVER-THE-TOP-AWESOME! Thank you for making my life so easy, Jill!!!!!"

Angie S.
Owner & Writer @ Angie Schultz Copywriting & Consulting

"I love this! I am so proud of this message. I can’t thank you enough!"

Trishia H.
Owner @ Self Skin Studio

"It's like you took my words and put them into auto-tune so that they sound a million times better – this is amazing!"

Kyle T.
Lead Pastor @ Life Community Church
"Since launching our updated site, we've gotten so many new leads. It's exciting to see our business grow, especially after the ‘pandemic pause.’ When we pay our monthly bills, we're excited to know how much we've made! It's incredible."
Andy C.
Owner @ Wise Wonder Enrichment – Brand Messaging & Website Words

Let's give you a message worth sharing.

From your elevator pitch to your marketing blueprint, this is the plan that takes the guesswork out of what to say and how to say it.

FOUNDATIONAL SEO
The Soul Search
SEO + MONTHLY CONTENT
The Content Compass
Includes:
•
Website audit for voice, structure, content, and SEO basics
•
Keyword and competitor research
•
Copyediting and on-page optimization for up to 3 core site pages
•
Metadata + Internal linking guidance
•
6-month blog content strategy
Investment:
Starting at $1995 one-time
Timeline:
2-4 Weeks
Let's Do Some Soul Searching
For: The small business ready to get a handle on their SEO – and wanting to lay the groundwork for continued SEO efforts in the future.
‍
This package arms you with a clear strategy so that you can understand your SEO and give you a direction for what to do next.
For: Small businesses or agencies who want to stay visible without losing their voice. The Content Compass is our ongoing SEO copywriting retainer. It’s designed to give you a marketing expert in your corner who keeps your site content fresh, optimized, and aligned with how real people search.

Whether you need light touch-ups or a full content rhythm, we’ll help you show up where it matters most — without sounding like everyone else.
Includes:
•
Monthly keyword monitoring + traffic report with insights
•
On-page SEO updates for up to 5 existing pages/month (title tags, alt text, meta descriptions, internal links, etc.)
•
15-min Loom walkthrough with updates + next steps
•
+ Blog Add-Ons available
Investment:
Starting at $500/month
Timeline:
Monthly
Let's Create Some Content
BRAND MESSAGING 
The Clear Message
$1995/one-time
For the service provider who’s tired of not knowing what to say in their marketing.

This package gives you a solid messaging foundation: a clear strategy, customer insights, and a blueprint you can actually use. You’ll finally understand how your message fuels your website, SEO, socials, emails and campaigns, and you’ll know exactly what to do next.
Includes:
•
Conduct customer interviews and identify your target market
•
Keyword and competitor research
•
Your core brand message and repreatable elevator pitch
•
Updated messaging samples using your new messaging (website copy, lead generator ideas, sales emails)
•
Brand voice guide for all platforms and future writers to follow
Timeline:
2 Weeks
Get a Clear Message
Okay but how do words bring confidence and cash?

Great quetsion, I'd love to show you.

Let's Talk

First, we talk to you.

We'll meet with you (and key leadership) for 90-minutes to dig into your business. We'll ask you everything we need to know, from your perspective, to write your message.

Then, we talk to your customers.

We'll have you connect us with up to five of your best-fit customers, current or past, so that we can understand why they were such a good fit (and how to attract more people like them with your words).

Next, we dig into your competitors.

We'll see what other people are doing in your space and what makes you different than them. Then we'll identify the words and tone that make you stand out to those best-fit customers we talked about.

Finally, we share your message.

We'll present your brand new clear message, complete with next steps and samples of your message at work, so you never wonder what to say, and where to say it, ever again.

FAQs

Do you write for any industry?
So is this a "you build it, they will come" situation?
What is brand messaging vs. copywriting?
What if I don't have any customers for you to interview?
Do you offer white label services?
Let's have some fun with words
A woman in a yellow shirt and jeans poses in front of a green wall.

Get the right words written by a team of copywriters to help you attract those eyeballs and make the sale.

Let's Talk